Whether you’re just starting out on your blogging journey or trying to spruce up an existing blog, it’s important to write a fantastic About Me page. After all, your About page is likely to become one of the most-visited pages on your site. It has to be amazing.
The biggest problem most bloggers seem to have with writing their About Me page is not knowing what to write. What are you supposed to say? Where do you start?
I completely understand. So today, I’ll walk you through how to write an amazing About page, step-by-step. Here’s what I’ll cover:
- The 3 Main Things Your About Me Page Should Cover
- The 1 Thing You Should Definitely Include on Your About Page (But Probably Aren’t)
- How to Make Your About Page Stand Out
- 4 Tips for Writing Your About Me Page When You’re at a Loss for Words
- The Top 8 About Me Sample Pages
Whew! That’s a lot. But I promise you, if you’re struggling to get words down on the page, this post will absolutely help. Be sure to download your free bonus PDF that complements this article for extra help organizing your thoughts.
Let’s dive in!
The 3 Main Things Your About Me Page Should Cover
Despite the fairly long list of things we’re going to cover today, you’ll be happy to know that there’s actually only three things that your About page really needs to address. That’s right, just three! Everything else is just for extra oomph.
1. What value do you provide to your readers?
Although the page is titled, “About Me,” (or perhaps simply, “About,”) don’t be fooled! This page is actually for your readers. Yes, they want to read about you, too … but they’re reading about you because they want to know how you can help them.
So, when you sit down to start writing your About page, start by asking yourself:
What value am I giving my readers?
Another way to frame the question (which may be more applicable to your niche) is:
What transformation am I helping my readers achieve?
To answer this question, you can write as little or as much as is necessary. Three to four sentences will usually suffice. But even if it’s just one sentence, make sure that your About page clearly states what your readers will gain by reading your blog or visiting your website.
Here are a few examples to get your brain stirring:
For a blog that provides academic tutoring—
We help children of all ages catch up on reading, writing, and arithmetic skills.
For a blog that teaches people how to dance—
Got two left feet? Not anymore! We can teach anyone (even total beginners!) how to salsa, rumba, and tango.
For a blog about travel—
Join us on our journey as we travel across the Americas reporting on the tastiest local cuisine and the most luxurious places to stay.
How artistic you want to get with your copy is up to you—just make sure that your readers understand how they will benefit from reading your blog.
If your core audience can be defined in one or two words, I would highly recommend incorporating that as well. This helps your audience understand if they are in the right place. For example, if your blog provides dance instruction for adults but not children, then you might amend the second example mentioned above to say:
Got two left feet? Not anymore! We teach adults (even total beginners!) how to salsa, rumba, and tango.
Great! Let’s move on.
2. What Do Your Readers Need to Know About Your Site?
a) How are you going to accomplish what you wrote Part 1?
Blog posts? Podcasts? Facebook Live videos? In this section, tell your readers how they can access the information you are providing and why they should tune in.
These days, there are so many ways to digest information, and bloggers often utilize more than one media format. So, let your audience know what they can expect from you and how they can get the latest updates.
Example: You write weekly blog posts about being a digital nomad, and you also have a weekly podcast.
You might write something like this:
I publish weekly blog posts based on my current expeditions so that you can experience them with me. I also publish a weekly podcast, (name of podcast), where you can hear me interview locals and get the lowdown on the best travel tips for the area. Be sure to subscribe on iTunes!
Again, write as little or as much as necessary to clearly communicate with your audience. Feel free to write a few more supporting sentences if there are relevant details that would be of interest to your readers.
b) How did your site come about? Why did you create it?
If it’s appropriate for your audience, consider sharing with them why you created your site. This can help explain why they should read it, and it helps to show that you understand your readers’ struggles.
Example: Let’s say that write a blog about leather crafts. You might write something like this:
I created this site because when I was looking for accurate, reliable information about how to craft leather goods by hand, I couldn’t find any! I decided to write down everything I know about leather crafting so that readers just like you can benefit from my knowledge.
3. Your Story
Lastly, your About Me page should include a brief description of your background. Depending on your niche you may want to include where you went to school, your professional background, and any awards you’ve won or publications you’ve been featured in. This is your time to shine, so don’t be afraid to seize the spotlight!
- What is your background in your niche? If you have any credentials that will boost your credibility, be sure to mention them.
- How did you get to where you are today? If you’ve had success in your niche, people always want to know how you got there.
- What motivates you? Sharing you motivation helps your audience connect with you. So what is it? Is it your family, your passion for your niche, your desire to change the world? Inquiring minds want to know!
- Are there any challenges you have faced that you have overcome? No one becomes successful without a facing a few challenges along the way. Sharing your challenges inspires others who are facing the same challenges that you did.
- Do you have a philosophy that you would like to share with your readers? Sharing a philosophy helps your readers understand what you value, and what they can expect from you.
You don’t have to answer all of the questions mentioned above, but I’d encourage you to aim for at least 2 out of the 5. And remember, more isn’t always better. If your About page is a big wall of text, people may feel less inclined to read it. Keep your writing succinct and to the point.
And with that, you’re done!
Well, almost …
The One Thing You Should Definitely Include on Your About Page (but Probably Aren’t)
Let’s take a step back and think about your readers’ journey for a second. Most blog readers will arrive your site either by typing in your main URL (because they’re one of your loyal readers) or by finding one of your blog posts on Google or social media. Think about this question for a second:
Why might a visitor to your blog bother to look at your About page?
- They want to know what other information, services, or products you provide.
- They want to know how to follow you on social media.
- They want to know how to get regular updates of the information you provide.
- They’re fascinated with your story and want to know more about you (in which case, they probably want one of the other options listed above, too)
Basically, the people who bother to read your About Me page are fans of yours. They liked what they read after clicking on the first link that brought them to your site, and then clicked on the link to your About Me page because now they want more. What does this mean for you, the savvy blogger?
Your About page is a prime spot for some kind of call to action.
What’s a call to action? It’s an invitation to your readers to do something. You can invite them to follow you on Facebook, join your email list, download a freebie, buy your latest product—you get the idea, right?
If you’re not including some kind of call to action, you’re essentially missing out on a prime opportunity to connect with your audience. And connecting with your audience is how you grow your readership, grow your email list, grow your social media following, and sell more products. So, be sure to include some kind of call to action on your About page. You may even want to mention it multiple times just to make sure that your readers don’t miss it.
What does a call to action look like?
They’re super simple:
- Don’t forget to follow me on Facebook! (link to your Facebook page)
- Want to learn more? Download my free guide to (whatever you teach on your blog).
- Ready to hire me? Provide information about your upcoming project and I’ll contact you shortly. (include a form to fill out)
Easy peasy, right? You’ve got this!
How to Make Your About Page Stand Out
After writing the main content for your About Me page, consider adding additional touches to personalize your page and really make an impact on your audience. Here are a few suggestions:
1. Open with a catchy line.
Your About Me page, just like a blog post, should draw your reader in. Brainstorm a few different catchy opening lines and choose one that appeals to the needs of your readers.
2. Add photos.
If there’s one place on your blog where it’s appropriate to show off your pretty face, your About Me page is it! Don’t be afraid to put yourself front and center. After all, your audience came to this page specifically to learn more about you and what you offer. Indulge them. Let them see how awesome you really are. 🙂
Now, let’s say your blog isn’t centered around just one person. What kinds of photos can small businesses feature? You can show off your work, your work process, your products, your work space, or your customers enjoying your products. In some cases, it might be appropriate to display a stock photo, but be wary of appearing disingenuous.
3. Design a custom layout.
If you really want to snazz up your About page, consider using a page builder tool to create a custom layout. This way, your About page will stand out from your normal blog posts and you’ll be able to call attention to specific things that may interest your readers. For example, you can create separate sections for your personal interests, testimonials, or special accomplishments.
4. Mention a few “fun facts.”
Your readers want to know how you can help them, but they also want to get to know the “real” you. Adding in a few “fun facts” about yourself helps to let your audience know that you’re a genuine, down-to-earth human being.
It helps if you can make your “fun facts” relate to your niche, so keep that in mind as you write. For example, if you’re a blogger in the travel niche, you might want to note how many countries you’ve been to, or your most interesting travel story (“I was once attacked by a sloth,” or “An alligator ate my passport,” et cetera).
5. Showcase your unique talent.
What makes your blog, website, or product unique? What sets you apart from your competitors? Use the unique qualities that you bring to your blog posts and the rest of your business to your About page as well. For example, if you’re a vlogger, consider adding a video greeting. If your blog features exercise tips, consider adding links to your top 3 tips or blog posts.
6. Add testimonials (if appropriate).
Testimonials are an incredibly effective way to help new prospective clients gain confidence in your abilities. If you’re a freelancer or a consultant and you have a few testimonials from previous clients, your About Me page is the perfect place to show them off. Displaying testimonials using one of page building tools listed above is a quick and easy way to add extra punch to your About Me page.
But remember …
… you don’t have to do all of these things. There are no rules when it comes to writing an About page, so don’t feel overwhelmed by all of these options. Pick and choose the suggestions that are right for you and your audience.Need help writing your About Page? Check out these helpful tips!Click To Tweet
4 Tips for Writing Your About Me Page When You’re at a Loss for Words
Now that you know what to write and what kinds of extras you can add to your About Me page, it’s time to actually sit down and just write the darn thing.
But sometimes that’s easier said than done, right?
If you find that you’re having a hard time writing about yourself, here are a few tricks you can use to make the process a little bit easier.
1. Interview yourself.
If writer’s block is getting to you, try pretending that someone is interviewing you. Ask yourself questions like, “What inspired you to start your blog?” and “What experience do you have in your niche?” Voilà! Instant About Me page. Answer the questions in my free guide and you’ll find that your About Page will almost write itself. 😉
2. Use bullet points.
Bullet points are an awesome way to get your point across without having to be a great writer. As an added bonus, they’re easy to read. So, if you’re having trouble writing out your accomplishments, your philosophy, or your goals, try presenting them in a bulleted list and see if that helps.
3. Create a timeline.
Sometimes it’s difficult to describe ourselves and our experiences because we get hung up on trying to tell a story that has many different events in a sequential order. If that sounds like you, then try telling your story in a bulleted timeline instead of descriptive paragraphs.
4. Write from the heart.
If you’re having a hard time thinking of what to write and how to phrase it, start by being honest with yourself and write what you really want to say. Remember, no one has to see your first draft. After you’ve gotten a few paragraphs down on the page, then edit your writing to sound more polished and composed.Did you know that your About page is probably one of you most viewed pages? Optimize it now!Click To Tweet
The Top 8 About Me Sample Pages
Here’s my last tip: One thing that genuinely helped a lot when I was writing my own About page was looking at other bloggers’ About Me pages. I looked for things like:
- What kind of info did they share?
- What kind of writing style did they use?
- What kind of achievements did they highlight?
In the end, I found that the About Me pages that attracted me the most had at least two or three of the following qualities:
- Unique layout that distinguished their About page from their regular blog post pages
- Appealed to me and my needs as a visitor to their blog
- Gave me a brief glimpse into their everyday lives
- Explained why they created their blog or website
- Presented me with an opportunity to learn even more about them
So, I’m sharing with you my personal list of what I feel are some really well-written About pages. As you go through them, think about what you like about them and how you can adapt those concepts to your own About Me page (but don’t plagiarize!).
To help guide you along, I’ve highlighted just a few the things that I really liked and which also helped these bloggers earn a spot on my list of The Top 8 About Me Sample Pages.
(Note that these are listed in alphabetical order; the numbers are there for ease of reading only. Click the links to see the entire page.)
What I like Amy’s About page is that it’s simple, yet effective. It’s a great example of how to let your readers know what your blog is about, let them get to know you as a person, and grow your email list—but without writing tomes of information or designing a fancy, custom page.
In particular, I love that Amy included a “Where to Start” section so that new readers can easily access the content that is relevant to them. Check it out.
If you’re looking for a highly optimized About page example, then John Lee Dumas’ EOFire About page is it. It has audio, it has video, it has links to products, free courses, resources, and more. And, all of that is in addition to the standard “My Journey” and “Meet Our Team” sections. See the rest of his About page here.
Fizzle’s About page is a great example of how to write a page that’s simple, to the point, yet shows the personality of the people behind it. Take, for example, the photo at the top from The Goonies. I love that someone took the time to carefully photoshop “About Fizzle” into the photo.
In addition to introducing readers to the Fizzle team, Fizzle’s About page also invites visitors to subscribe to their podcast, download free guides, and join their community. Check out the whole page here.
4. Marie Forleo
In terms of branding, Marie Forleo’s About page is one of the best I’ve seen. Not only does her page make it crystal clear what Marie does, it also lets readers know how Marie can help them and her philosophy behind her work.
Although the design of Marie’s About page is very fancy (and gorgeous), know that your page doesn’t have to be quite so fancy to be effective. What’s most important is that the necessary information is there. Look at Marie’s page in its entirety here.
What I love about The Membership Guys’ About page is that it provides information about the site, the people behind it, and how the site helps visitors in a highly organized fashion. The page utilizes sections, color, icons, and headlines to emphasize certain elements without making their About page feel too cluttered or overwhelming.
If you’re looking to create a similar type of page, you’ll probably want to check out a drag-and-drop content builder such as Beaver Builder, Visual Composer, or Thrive Content Builder. The Divi theme is also known for its drag-and-drop capability.
Screw the Nine to Five’s About page is a wonderful example of how to keep your tone conversational while helping readers understand what your blog or business has to offer. The page also promotes the Screw the Nine to Five Facebook group, membership community, and blog.
If you’re looking for ways to make money online, then chances are you’ve already heard of Pat Flynn and the Smart Passive Income podcast. What I like about the Smart Passive Income About page is that it emphasizes that Pat is a normal, down-to-earth guy.
Also, note that the SPI About page gives new readers a few options to learn more. Readers can visit a Start Here page, a Success Stories page, and join the SPI email list. Go have a look.
Social Media Examiner’s About page is packed with information, which is very helpful if you’re a first-time visitor to their site. Right off the bat, they mention their podcast, their morning talk show, and their yearly conference.
But what’s really neat about their page is that they offer something for everyone: a link to information about sponsorships, a link to customer support for purchases, press photos, etc. They made it easy for people to get the information they need, which is pretty darn cool. Check out their About page here.
Take Action: Start Writing Your Fabulous About Me Page
Now, it’s your turn!
I sincerely hope that you found this article helpful and that you now feel ready to write your About page. If you haven’t done it already, I highly recommend downloading my free guide on How to Write an Amazing About Page. This guide uses the tips mentioned here to help you organize your thoughts and figure out what to write. It’s printable, it’s an interactive PDF, and it’s free. Download it now!