Here’s the #1 thing most bloggers don’t realize: Writing blog posts is only half of your job. The other half? Promotion.
As much as we bloggers would love to simply create amazing content and let the content promote itself, the cold, hard truth is that bloggers who do not promote themselves struggle to build a following.
So, here are 26 ways to promote your blog in 2017 (with none of that fluffy advice like “Write great content.” Because we all already know that, right?)
Start with the Basics
1. Make sure your SEO is on point
First things first, make sure that your on-page Search Engine Optimization is … well, optimized. This helps drive organic traffic from search engines, such as Google and Bing. The easiest way to get your SEO in tip-top form is to use a WordPress plugin. I use and highly recommend Yoast.
2. Start an email list
If you haven’t started an email list yet, do it! In the marketing world, a list of your raving fans is as good as gold. They’re the people who love your content, who actively want to know more about your niche, and, for those who sell products, the people on your email list are the most likely to buy from you. Want to learn more about email lists? Start here.
3. Offer content upgrades
In promoting your blog, what you’re actually doing is trying to find people who truly love what you’re doing. One way to find those people is to offer content upgrades in exchange for their email address. This way, you can start to build your list of raving fans and continually interact with them. Content upgrades such as resource guides, checklists, and cheat sheets tend to be very popular.
Social Media Promotion
4. Create a Facebook page
Creating a Facebook page is essential promoting your blog on Facebook. This way, you’ll have a specific place on Facebook to collect likes and followers, post your blog content, and engage with your audience. Your Facebook page must be connected to a personal profile, so make sure you review your privacy settings prior to setting up your page for your blog or business.
5. Engage in Facebook groups
Participating in Facebook groups is a great way to make friends with other people in your niche, and it’s also a great way to promote your blog. But, make sure that you’re promoting in a helpful way, not a spammy way. For example, I would not recommend starting new threads with links back to your blog. Instead, answer questions honestly, and if you happen to have a blog post that explains an answer in detail, then go ahead and link to it.
6. Start a Facebook group
Starting your own Facebook group is a great way to cultivate a following that is truly invested in your niche. Not only will the closeup interaction enable you to see firsthand how you can best help your audience, but since you are the owner of the group, you’ll have fans ready and waiting when you have product launches.
7. Host a Facebook Live session
Facebook tweaks their algorithm to promote certain features of their platform, and right now, Facebook Live is a really great way to expand your reach. Not only do Facebook Live videos get positioned relatively high in users’ newsfeeds, but Facebook sends push notifications so that users are immediately notified when someone they ‘Liked’ is streaming live.
8. Interact on Twitter
Twitter’s impact on blog promotion may have decreased over the past year in comparison to other platforms, but it’s still very much alive and it’s still a great place to promote your blog. Expand your Twitter following by tweeting about your blog posts, interacting with your followers, retweeting, and engaging in Twitter chats.
9. Promote your blog on Pinterest
Contrary to popular belief, Pinterest isn’t just for home decor, crafting, and sewing projects. Pinterest is now a huge player in the blog marketing arena. Promote your blog by creating boards relevant to your niche, pinning frequently, and mixing in pins that direct traffic back to your blog.
10. Participate in Pinterest group boards
Since Pinterest group boards often have thousands of followers, they are a fantastic way to promote your blog and expanding your reach without being a blatant blog promoter. Use Pingroupie to find worthwhile group boards and look for instructions in the board description for how to join.
11. Engage on Instagram
Instagram continues to grow rapidly, and it’s one of the best places to promote your blog in 2017. To grow your Instagram following, in addition to posting at least once a day, be sure to actively engage with your followers as well as comment on other people’s photos.
12. Create Instagram stories
Instagram stories are a fabulous way for your followers to get to know the real you. And this can actually promote your blog in a very down-to-earth, casual manner. While your feed should reflect your brand, Instagram stories are the perfect place to share behind-the-scenes videos and photos of a more personal nature.
13. Participate in LinkedIn groups
Promoting your blog in LinkedIn groups works very much like Facebook groups. Feel free to post links to your blog when answering questions, but be sure to do it in an authentic and genuine manner.
14. Let influencers know that they were mentioned in your post
Everyone likes to know when other people are promoting them, so if you mention other influencers in your blog post or in your social media updates, tag them! Often times, a retweet or a repost will garner even more followers for you.26 Ways to Promote Your Blog in 2017Click To Tweet
Leverage Other Platforms
15. Write an e-book
As of 2015, Amazon had over 304 million active customers. You can leverage Amazon’s huge customer base and cross-selling ability with an e-book. Be sure to include a link to your lead magnet at the front of the book to help grow your email list at the same time.
16. Create an e-course
Udemy, unlike other course platforms, has its own marketplace. Normally, I would recommend an e-course as a way to make money blogging, but since we’re focusing on ways to promote your blog, know that you can take advantage of the fact that Udemy has a built-in audience to promote your blog.
17. Answer Quora questions
Believe it or not, Quora is a great way to position yourself as an authority in your niche, promote your blog, and even get you noticed by major publications. Make sure that you fully fill out your Quora profile, and then start answering questions. Don’t forget that your main goal is to drive traffic back to your blog, so look for ways to link back to your previously written blog posts.
18. Post on Reddit
Reddit is a user-generated content aggregator. What that means is that users submit content, and other users can either upvote or downvote the content based on how much they feel it contributes to the discussion. As a blogger, you can use Reddit to promote you blog by finding a relevant subreddit to post in, or by answering questions and adding links to helpful blog posts. A word to the wise: Avoid being labeled as a spammer by first investing some time in contributing to Reddit without posting links to your blog content.
19. Post on Stumbleupon
Stumbleupon is a “recommendation” engine, for lack of a better term. After creating your account, and indicating your interests, you can “stumble upon” other websites that are similar. To promote your blog, simply follow other influencers in your niche, add pages from other sites, and share your own content with your followers.
Help Other Content Marketers Out
20. Write a guest post
Guest posting is a great way for bloggers to band together and promote each other. What I would suggest is finding a blogger with a similar niche and the roughly the same number of followers and exchanging guest posts. This way, both of you get the benefit of broadening your audience while providing a unique treat for your blog readers.
21. Answer a HARO request
Help a Reporter Out is a really neat platform for connecting journalists with sources for upcoming news stories. By responding to daily requests for sources, you might find your blog featured in news stories on Fox News, Mashable, or even Time.
22. Comment on other people’s blogs
Promoting your blog isn’t just about getting your blog out there, it’s also about building relationships. Reaching out to other bloggers is a wonderful way to make friends in the community, support each other, and provide feedback. You’ll find that by leaving comments on other people’s blogs, they will be more likely to leave comments on yours, follow you on social media, and help you accomplish your blogging goals.
23. Do a podcast interview
One problem that a lot of new podcasters face is finding people to interview for their podcasts. So, if there’s a podcast out there that is relevant to your niche, go ahead and reach out to them. Not only is it a chance to promote your blog for free, but it’s a chance to help someone else out while forging a new friendship in your niche.
Explore Other Content Formats
24. Start a podcast
Podcasts are unique because not only are they an alternative format for distributing your content, but they have the ability to reach millions of people based on popularity in iTunes and other podcast distribution services. Just by starting a new podcast, your podcast may be featured in the “New and Noteworthy” section which can send loads of traffic to your blog. Be sure to mention your blog URL at the beginning and the end of every single broadcast, and don’t forget to mention any content upgrades that you are offering.
25. Start a Youtube channel
If you really want to expand your reach, then you should definitely start a Youtube channel. After all, Youtube has over 30 million visitors per day! Surely, one or two of them might be interested in watching you share what you have to say. But seriously, remember that not everyone is comfortable reading blog posts. By starting a Youtube channel, you’re not just expanding your audience, you’re also providing them with a new way to share and promote your content.
26. Facebook, Instagram, and Pinterest ads
If you have the budget, paid advertising is probably the quickest way to grow your blog’s readership while focusing on a specific, targeted market. While I would not recommend paid advertising for the novice blogger, it’s a great way for experienced bloggers to grow an audience quickly.
How Will You Promote Your Blog?
So, which of these methods are you using to promote your blog? What’s working, and what isn’t? What are you going to try next?